Hi, I’m Ana
Product Design Lead obsessed with beautiful interfaces and the messy, human stories behind them, leading teams to shape simple, meaningful experiences
A glimpse of my work
•
2018-2025
Go City
•
Travel |
Web & Mobile App
Babylon Health
•
Health tech |
Mobile App
NatWest
•
Digital banking |
Mobile App
What I bring to the table
Design Leadership
Defining and championing a clear, cohesive experience vision to align design, product, brand, and engineering.
UX Strategy
Mapping and validating complex flows, behaviours, and user journeys that balance user needs with measurable business goals.
Visual & Interaction Design
Crafting vibrant, intentional visuals and interactions that make every screen feels like it belongs to the brand.
UI Craft & Detail
Designing intuitive, joyful, and accessible interfaces informed by deep user insight, setting a standard for clarity.
Design Systems
Creating reusable components and clear documentation that scale design and help teams ship faster and drive business value.
Prototyping
Driving rapid prototyping and user testing to validate solutions and move teams from assumption to clarity.
Hi, I’m Ana
Product Design Lead obsessed with beautiful interfaces and the messy, human stories behind them, leading teams to shape simple, meaningful experiences
A glimpse of my work
•
2018-2025
What I bring to the table
Design Leadership
Defining and championing a clear, cohesive experience vision to align design, product, brand, and engineering.
UX Strategy
Mapping and validating complex flows, behaviours, and user journeys that balance user needs with measurable business goals.
Visual & Interaction Design
Crafting vibrant, intentional visuals and interactions that make every screen feels like it belongs to the brand.
UI Craft & Detail
Designing intuitive, joyful, and accessible interfaces informed by deep user insight, setting a standard for clarity.
Design Systems
Creating reusable components and clear documentation that scale design and help teams ship faster and drive business value.
Prototyping
Driving rapid prototyping and user testing to validate solutions and move teams from assumption to clarity.
Hi, I’m Ana
Product Design Lead obsessed with beautiful interfaces and the messy, human stories behind them, leading teams to shape simple, meaningful experiences
A glimpse of my work
•
2018-2025
What I bring to the table
Design Leadership
Defining and championing a clear, cohesive experience vision to align design, product, brand, and engineering.
UX Strategy
Mapping and validating complex flows, behaviours, and user journeys that balance user needs with measurable business goals.
Visual & Interaction Design
Crafting vibrant, intentional visuals and interactions that make every screen feels like it belongs to the brand.
UI Craft & Detail
Designing intuitive, joyful, and accessible interfaces informed by deep user insight, setting a standard for clarity.
Design Systems
Creating reusable components and clear documentation that scale design and help teams ship faster and drive business value.
Prototyping
Driving rapid prototyping and user testing to validate solutions and move teams from assumption to clarity.